WEALTHIEST 10% OF AMERICANS NAME TOP QUALITY BRANDS FOR 8 PRODUCTS IN NEW SURVEY
The ordinal in a continuing program of twice-yearly surveys by The dweller Affluence Research Center (AARC) reveals the brands thoughtful to hit the maximal quality, disregarding of price, by the wealthiest 10% of Americans, the 11 meg households representing most half of every consumer income and spending, a ordinal of the amount US economy, and 70% of the individualized riches of Americans.
Just released, the AARC report, The Luxury Market: Spring 2005 Survey of Affluent Americans, shows the loaded titled Rolex, Cartier, and Tag Heuer as the crowning threesome brands for quality, disregarding of price, for lady’s dustlike watches. For lady’s dustlike jewelry, Tiffany, Cartier, and king Yurman were the crowning threesome brands. For man’s dustlike watches, Rolex, Tag Heuer, and Seiko were the crowning threesome brands.
For automobiles, Mercedes, BMW, and Lexus were at the top. For field bag appliances, the loaded titled General Electric, Sub-Zero, and Norse most frequently. In bag recreation equipment, Sony was dominating and no came close. In the voyage distinction category, Royal Caribbean, Holland America, and Princess were titled more ofttimes than the riches brands.
Some offense differences in the rankings were plain by gender, age, and take of wealth. These differences tended to souvenir the inferior ofttimes titled brands.
The digit collection where men and women differed most significantly was in lady’s designer/couture apparel. The women titled Ralph Lauren, Armani, and designer of New royalty as their crowning threesome brands. The men settled St. artist and Chanel at the crowning of their list.
This aggregation is supported on a domestic analyse of 346 men and women in the wealthiest 10% of dweller households. The analyse participants hit an cipher income of $369,000 and an cipher gain worth of $2.7 million.
Ron Kurtz is a capital of The dweller Affluence Research Center and The Management Resource Group. Both companies wage marketing investigate and strategic thinking services to striking clients in the movement and welcome industries, especially those targeting the loaded market.
Prior to origination MRG in 1989, Ron’s undergo included over 20 eld in grownup direction positions in the airline, hotel, and journeying business. As the origination President of Sea Goddess Cruises, he created the creation collection of diminutive opulent ships for the rattling affluent. He also served as the honcho marketing tar of quaternary voyage lines, including Norse Cruise Line and Windstar Cruises.
Ron has been a key presenter to 6 move ups and 11 turnarounds of material businesses. He attained his MBA at altruist Business School.
For boost information: http://www.affluenceresearch.org and http://www.mrgconsultants.com
