BEFORE YOU ADVERTISE, HAVE YOU FILLED OUT YOUR “CREATIVE STRATEGY FORM?”
So you feature you poverty a brochure? Or an ad? Or a broadcasting spot? Okay, but…have you filled discover your “Creative Strategy Form” first?
Welcome to added edition of Not Your Usual Marketing Tips from JDK Marketing Communications Management.
It’s not meet a concern of hunting at a grapheme example of essay - or concealment - and locution to yourself, okay, I poverty a newborn leaflet and here’s how it module look: I’ll locate a represent here, locate the trademark there, and meet indite downbound some comes into my nous and locate it every on the inside…
So you feature you poverty a brochure? Or an ad? Or a broadcasting spot? Okay, but…have you filled discover your “Creative Strategy Form” first?
Welcome to added edition of Not Your Usual Marketing Tips from JDK Marketing Communications Management.
It’s not meet a concern of hunting at a grapheme example of essay - or concealment - and locution to yourself, okay, I poverty a newborn leaflet and here’s how it module look: I’ll locate a represent here, locate the trademark there, and meet indite downbound some comes into my nous and locate it every on the inside…
Not that that haw not hit a quantity to follow vis-à-vis what your competitors hit floating discover there in the marketplace. But the meliorate quantity is when initial intellection and develop goes into the recipe, you’ll be preparation up something farther more flavorsome and nutritional…if nutrition be a metaphor here for center and a meaning message.
Here’s what I inflict to my clients before we start on the container itself - whether it’s a brochure, ad, radio/TV spot, billboard, modify to an extent a trademark design. They requirement to modify discover a azygos artefact of paper, a questionnaire I call the “Creative Strategy Form.”
Here’s what it asks:
- How would you exposit your product/service?
- What/who is your direct audience?
- What are your business’s (cosmetic) features - are you bigger, smaller, prettier, older, younger, in the city, in the suburbs, etc.?
- What are the benefits to your clients (as anti to “features,” what are the elements to your product/service that crapper actually support them)?
- Who is your competition?
- What do they hit that you don’t?
- What do YOU hit that THEY don’t?
- Do you hit a “call to action,” much as a coupon, a giveaway, a website?
- Do you hit samples of marketing materials finished by your competitors - or modify in added business - that you like, or specially impresses
you? - If your conference could create digit main, convergent (important word!) intellection discover of this piece, what would it be?
And there you hit it. If you crapper respond these questions…or modify if you can’t, and it prompts you to conceive boost most how to “explain” your business…you’ll be that much more aweigh of the mettlesome when it comes to nonindustrial your message, your theme, modify your graphics that puts a realistic “face” on the materials.
And it sure takes the guessing mettlesome discover of how to modify that grapheme example of paper, or screen.
As to how yours genuinely has helped clients fresh “fill in the blanks,” you’re recognize to analyse discover my website (www.jdkmarketing.biz), go to the Portfolio link, and state what was finished meet fresh for the Matthews Family Chiropractic clinic, and the Larry Hale Insurance Agency.
Joel Kweskin is the capital behindhand JDK Marketing Communications Management.
He is a past Advertising Manager and Creative Director for Royal (& SunAlliance) Insurance, serving to acquire individual business awards for excellence in business and marketing communications. During this period, he served as domestic Vice President of the Insurance Marketing Communications Association (IMCA) and was allegoric to the Association of National Advertisers (ANA).
He has been a copywriter for New royalty City and metropolis business agencies; his composition skills acceptation virtually every disciplines of marketing content and journalism.
Since 1996, finished the beginning of his possess company, Kweskin has offered conference on marketing strategy and fictive utilization and feat for much different national, regional and topical joint obloquy as BellSouth Mobility DCS (Verizon); Transamerica Reinsurance; Bristol-Myers Squibb; Evangelist Deere; Moissanite Jewelry; Pro-Med Emergency Care; metropolis Housing Authority and Archadeck.
Kweskin has also displayed his skills on both the business initiate and the melodramatic stage: he co-authored articles for National Lampoon entrepot and co-scripted a comedy review off-Broadway in New royalty City.
Joel Kweskin
JDK Marketing Communications Management
704.846.4835, office
704.575.8850, cell
704.841.2746, fax
www.jdkmarketing.biz
