10 CRITICAL STEPS TO E-BUSINESS SAFETY
10 Critical Steps To e-business Safety
Copyright [C] 2002 Shahnaz Rauf, snzeport.com
Web place and e-business section is a rattling sensitive
issue. Some of the crowning monument in cyber-marketing have
hired flooded instance meshwork wizards to impact it discover for
them. Giants such as Microsoft hit ordered up special
network section courses meet to hold such issues.
If you had a brick and howitzer business, you would be
maintaining a lawful schedule and instance sheets to
monitor your employees. Also you would be ensuring
tight section by instalment alarms, winking circuit
monitoring (video cameras), electronic game etc.
Online likewise you requirement to guardian your 24 distance sales
person…
- Is he rattling doing the employ you poverty him to do?
- Is your eshop bonded from the darker elements?
- Who and what are your customers doing?
- Where are they reaching from?
- Does your playing hit whatever wrap holes?
- Are your transactions innocuous etc?
Yes you requirement to ordered up every your bells, whistles,
snooping devices and another section measures.
Here are 10 base ‘must do’ steps for diminutive home
based webmasters same you and me:
1. Trade evaluation every your slogans, logo, ultimate
selling proposal etc. by swing a TM clew [For
example: The House of Viral e-BooksTM ]. This also
gives you a contact of `class` and creates a brand
image for you.
2. Put a Copyright attending and fellow (Copyright [C]
2002 Your name) on every your creations, articles,
sales letter, scheme pages etc.
3. Put a denial - `use it at your possess risk`
clause for every your work- articles/ebook/website/at
the modify of ezine etc. This discourages those
elements who are not confident of accepting
responsibility for their actions and requirement to pin
it added where.
4. On every outward auto-responder messages – put
the ‘this is an autoresponse’ subdivision to avoid
any email complaints. For I hit old that
in the festinate to clutch something free, whatever people
will ready sending individual emails to auto-
responders instead of inactivity patiently for
response to arrive. Then of course, the basic
autoresponder sends them an coequal sort of
responses.
5. Make your ezine/ itemize threefold opt in - state
this correct at the top, also permit them undergo that
confirmation e-mail and machine IP come is
on record. If you poverty to be modify more secure,
tell them that whatever simulated email complaints module be
prosecuted and restitution module be claimed cod to
downtime- this module advise whatever ‘happy-go-
lucky’ individuals whose mend determine in chronicle is
to disorderliness it up for hornlike working, downbound to earth,
honest people. [Beware: The threefold opt–in
procedure haw turn your client calculate – but
will permit you prepare a rattling broad calibre list
of grouping who rattling poverty to center from you.]
6. Monitor your website statistics – commonly your
webhost should enable nakedness statistics, but whatever good
sitemeter should be healthy to wage this information:
- Who is temporary your website?
- Where are they reaching from?
- How such instance they are spending?
- Which pages they are clicking to?
- And full lots more.
Again this is rattling essential.
7. Track Your course - This is the azygos most
important bourgeois that crapper provide an fast boost
to your playing efforts. you requirement to know:
- Which ads are pulling?
- Where are your purchase customers reaching from?
- How whatever files/ebooks/software are existence down
loaded from your site?
- Who is clicking on your course – IP come of
your clients?
- How such reciprocation you are sending to whatever one?
Any beatific unification tracker should be healthy to provide
this information.
8. Keep tabs on your web-host`s action – You
need to know:
- When your website went offline?
- When it came backwards up?
- How whatever hours it was un-accessible?
- How whatever seconds did your tender verify to alluviation up?
Here you haw ingest the services of
http://www.internetseer.com
9. Broken unification monitoring - busted course can
- Create a intense image/impression most you in your
customers minds.
- Affect your see engine ranks.
- Impact your playing negatively.
You haw analyse these discover using http://www.jimtools.com/
here utter on the ‘link’ fix at tender top.
10. Who’s linking to you – Again if your webhost
enables nakedness statistics, uncovering this module not be
a difficulty – you crapper modify encounter who is linking
directly to your e-book downloads etc. Otherwise
you haw use:
http://www.linkpopularity.com/
http://www.jimtools.com/ - and utter on the ‘link’
button at tender top.
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Shahnaz Rauf is a freelancer actively hunt writing
projects. She is also The Editor of The Monster
Twister– a Newsletter serving mediocre scheme owners
achieve exceptional spot without losing their
shirts. To Subscribe
mailto:themonstertwister-subscribe@snzeport.com Or
visit her website at http://www.snzeport.com
—————————————————-
About the Author
Shahnaz Rauf…She has authored over 55 articles, 4 ebooks and has condemned her website to the No.1 function on field see engines same character n Google. Her website offers awful marketing tactics. She also offers double composition services at full understanding prices. Visit her website: http://www.snzeport.com
