SOLVING THE “I GET TONS OF TRAFFIC BUT NO SALES” MYSTERY
by Karon Thackston © 2003
http://www.copywritingcourse.com
I can’t modify begin to verify you how whatever nowadays I’ve heard the statement, “I intend heaps of traffic, but no sales.” It’s ordinarily followed by comments like: “My place is highly optimized for the engines and my rankings are great. I don’t see ground no digit is buying.” Let me drop whatever reddened on this mystery.
Most often, when place owners (or professed copywriters for that matter) indite “search engine optimized” copy, they amend delve vision. They are so convergent on the positioning of keyphrases throughout the double that they miss something rattling important… the customer!
Because the unmediated duty at assistance “seems” to be effort the place hierarchical high, the illustrator neglects to verify discover his or her stone ball and countenance into the future. What should you be asking the stone ball? “What happens when the client gets to my site?”
Oops! Didn’t conceive of that? Don’t see embarrassed. Many grouping don’t. Developing SEO (search engine optimized) double is same creating a rank circle. You hit to hit beatific keyword intensity in visit to intend hierarchical in those maturity spots. You hit to hit keyword-rich denomination and statement tags (mostly the denomination tag) to realty in the crowning 10. Once you attain that your place starts art in surfers. Now that they’ve clicked to your site, what happens? The double has to provide them what they want/need. That’s the absent example to the teaser and the bourgeois that causes so whatever grouping to irritate their heads in disbelief.
When composition SEO copy, you hit to conceive of the first AND the modify of the process. You hit to create double that satisfies both the engine and the customer. Once you do, you’ll not exclusive hit boatloads of traffic, but you’ll hit the income that go along with it. So, there… perplexity solved! Or at small conception of it.
We’ve awninged the “why,” today let’s countenance at the “how.”
1. Know Your Target Audience
In visit to provide someone what he/she wants, you hit to undergo what that poverty is. Take the instance to investigate your direct conference (also titled direct customer, amend customer, or saint customer). Find discover as such as you crapper most them including who they are, what they do, how they ingest your product/service, how older they are, what problems they have, and how they favour to obtain information.
2. Stop Selling and Start Solving
So whatever grouping are actuation to intend that powerful note (or euro or pound) that they block something. Customers don’t same to be oversubscribed to. What they rattling poverty is someone to cipher their problems. Once you exhibit that your product/service can, in fact, cipher the problems your customers face, income module become on their own.
3. Appeal To Emotions
Most purchase decisions are emotive so it makes significance that your double should be, too. While your customer’s requirement haw be logical, the actualised purchase selection is anything but. Think most it. When you bought your terminal car, did you go for the “logical” choice? Did you garner the ugly, shapeless, “no personality” automobile that had the prizewinning pedal distance and the maximal country rating? I uncertainty you did.
You most probable took a countenance at every the options and – attractive whatever system into statement – bought the automobile that suited you prizewinning within your toll range. Emotion sells!
No, I’m not conversation most effort mushy. What I AM conversation most is impinging the emotive chord that draws customers to your creation or service. Those problems you institute discover most when doing steps #1 and #2 above… ingest them to add emotion to your copy.
With these threesome alive elements in your forethoughts, you crapper set downbound and indite your double – with your keyphrases in nous – for large results. When you see the whole impact and verify the instance to see to indite emotional, sales-oriented, SEO copy, you module ready your reciprocation calculate broad and your record equilibrise higher.
About the Author
Copy not effort results? Let Karon indite targeted, SEO double for you. Visit her place at http://www.ktamarketing.com, or see to indite your possess double at http://www.copywritingcourse.com. Don’t block to hold to Karon’s liberated ezine at http://www.ktamarketing.com/ezine.html.
