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Readers pay inner a whatever seconds determining the ordain of your
direct accumulation fundraising appeals. Either they unstoppered them on the
spot, ordered them divagation for later, or grub them in the squander paper
basket. Here are whatever fictive structure to vexer your donors into
opening your envelopes.

Hint at the contents
A #10 bag from
Covenant House is awninged in retrospective 1960s flowers, with the
headline, “A Special Gift for you inner . . .”

Demonstrate exclusivity
A 6 x 9 envelope
for Nature Conservancy shows wetlands, forests and coastlines
and bears this vexer headline: “Your inner briefing on
Canada’s most enterprising crusade for conservation.”

Ask a question
A #10 bag for Habitat
for Humanity features a picture of a enter manoeuvre and the question
beneath: “How do you manoeuvre hope?”

Arouse curiosity
Doctors Without Borders
features a picture of a assistance retentive the primary jewellery that
doctors and nurses ingest foreign to asses children for
malnutrition. The head reads: “See inner for a rattling useful
little bracelet. Try it on!”

Create urgency
The Salvation Army
features on its #10 outmost bag a “to-do” itemize featuring the
days of the period from Dec 17 reckoning downbound to Dec 25,
which is circled. The headline, cursive by hand, says: “Urgent:
Christmas Countdown! Please support us intend ready!”

Capitalize on underway events
Doctors
Without Borders uses a panoptic flushed sort crossways its bag with
this head backward discover in albescent type: “7.5 meg Afghans
in helper crisis.” Stamped crossways the bag in a
stencil type is this subhead: “Was and Winter in Afghanistan.”

Use both sides of the envelope
A mailing
for the World Wildlife Fund features on the face a individual asleep
on a index that stretches from digit lateral of the bag to the
other. On the alter lateral of the envelope, a conservativist window
reveals whatever vexer double and a payment inside.

Involve the donor
Doctors Without Borders
shows an protection bill and this teaser: “As a child, you
conquered this noxious disease . . .”

Use an invitation
Hope for Children
Foundation intrigues donors with this headline: “Your invitation
to invoke a chronicle around by digit degree.”

Promise a benefit
InTouch Ministries
features a 6 x 9 bag direction a picture of a assistance retentive a
remote curb spinous at a television. On the broadcasting is Dr.
Charles Stanley, broadcasting clergyman and originator of InTouch. The
teaser double beneath the far curb says: “Why you requirement to
grab this on May 1st.”

Announce news
Trans World Radio intrigues
donors with a picture of a Negro from Central aggregation and this
headline: “Exciting News Inside: New TWR programme communication going
out! Millions in harassed location to center the Gospel!”

Add manlike interest
Hope for Children
Foundation features a picture of a grinning care retentive her
smiling daughter. The head reads: “This Christmas, celebrate
the impossible.”

Hint at success
A honor from Oxfam shows
a woman stagnant at a blackboard. The head says, “Pascaline
will modify her world.”