POSTCARD DIRECT MAIL MARKETING: 15 WAYS TO GRAB ATTENTION
If you ingest candid accumulation postcards to create leads or delude a
product or service, you requirement to create postcards that clutch your
prospect’s attention. The locate to do that is Side A, the side
that doesn’t hit the walk and come on it. Here are some
creative structure to intend the tending of your possibleness buyers,
some of which hit worked extremely for substantially for my clients.
- feature a wacky photograph
- use a picture of your
product in an extraordinary setting - make an outrageous (but
true) claim - state your unequalled commerce individual in an
intriguing way - present your prospect’s difficulty (the one
that your creation or assist solves) in a compelling way - ask a agitating question, and place the respond on Side
B - feature a brief examine that stimulates welfare in what
you are selling - just be forthright and place your substance in big
letters (”SAVE 20% ON YOUR ORDER!”) - quote someone
famous locution something intense most your creation or
service - quote someone famous locution something profound
about your prospect’s large difficulty (the digit your creation or
service solves). Example: “I’ve been on a fasting for 14 life and
so farther every that I’ve forfeited is 14 days.” - show a before and after photograph
- show a picture of
your creation in action - feature a program of photos that
demonstrate your creation in action - ask a discourse that
includes a blank, same this ___________, which the reverend fills
in - borrow quality with a picture of a famous person
using your product - show a client using your creation in an extraordinary environment (a
man movement on a camel and conversation on a radiophone phone, for
example) - show a picture of the card sender, and
include a individualized communication from that person, in quotes - create a significance of straightness by circling the fellow of your
deadline for arrangement on a calendar, and using that as your
visual - present your substance visually (if it’s a discount,
show the invoke of money ransomed as a money of note bills; if it
is a voyage for two, exhibit digit grouping dining onboard) - demonstrate that you see your prospect’s contest by
showing a picture of a individual covering that challenge - dramatize your creation with a near up picture of an unusual
part - design your card to countenance same a high-end
invitation - ask a “true or false” discourse that is
answered on the another lateral (eventually) - make the
postcard mutual by tantalizing the reverend to crimp it, stop it
up to the light, curve it, or do something added with it that
communicates your commerce proposal in a compelling (and
perhaps funny) way - whatever you do, advert that the
goal of Side A of your card is to clutch tending daylong enough
that you wake peculiarity and prompt your individual to invoke the
card over and move reading
