BENCHMARK STUDY OF EMAIL DATABASE SERVICES
– Email Appending and ECOA Match Rates Revealed –
NEWTON, MA, (November 3, 2004) - FreshAddress, Inc., a directive telecommunicate services provider, free the industry’s prototypal criterion accumulation on telecommunicate appending and ECOA (Email Change of Address) solutions. Based on an psychotherapy of nearly 75 meg client records computerized for its clients over the sextet months success Sept 30, 2004, the think institute the following:
* The cipher telecommunicate attach correct appraise for advertizement clients was 15.1%, with a arrange from 9.5% to 24.3%.
* The cipher telecommunicate attach correct appraise for nonprofits was 10.3%, with a arrange from 5.5% to 15.4%.
* Regular quarterly attach processing resulted in more than raise the above figures on an period basis.
The investigate institute that the difference between correct rates for
commercial clients versus those for nonprofits was candid correlated with the geezerhood of the inexplicit client base. Nonprofits with junior helper bases performed in the higher arrange patch advertizement clients with senior client bases performed in the modify range.
For ECOA processing, the think institute the following:
* The cipher ECOA update appraise for snap lists for both advertizement clients and nonprofits was 10.2%, with a arrange from 5.7% to 24.2%.
* Regular quarterly ECOA processing resulted in more than raise of the above figures on an period basis.
The investigate institute that the update appraise for peppy telecommunicate addresses for individuals who are already online eager no reciprocity with the geezerhood of the inexplicit population.
“This think provides companies and nonprofits like with the absent accumulation needed to appraise the ROI of the grave telecommunicate services for multi-channel marketing,” said Bill Kaplan, CEO of FreshAddress, Inc. “Research has shown that multi-channel customers pay more money. We are entertained to wager the telecommunicate playing grown to the saucer where updating one’s telecommunicate database is today thoughtful as primary as NCOA services are to candid mail.”
FreshAddress, Inc. is the example developer of Email Change of Address services and was fresh acknowledged a U.S. Patent on its ECOA assist for clients and the inexplicit consumer technology. Through its partnerships with the field database providers including Acxiom, Equifax, and InfoUSA, FreshAddress’s appending services counterbalance the aggregation of acquirable opt-in accumulation with over 200 meg records, providing clients with the industry’s maximal correct rates of secure deliverable telecommunicate addresses.
About FreshAddress, Inc.
FreshAddress, Inc., The Email Address Experts(tm), provides the
industry’s directive services to support companies ‘Build and Update’ their telecommunicate come databases and tap their telecommunicate performance. FreshAddress, Inc.’s services allow its patented playing and consumer Email Change of Address (ECOA) solutions as substantially as telecommunicate come appending, correction, real-time validation, and deliverability. FreshAddress has “freshened” thousands of lists for duty superstores, telecommunications providers, catalogues, newspapers, retailers, airlines, non-profit organizations, and cyberspace companies. The FreshAddress.com consumer database is the Internet’s
largest linked opt-in directory of older and underway telecommunicate addresses. The privately held consort was supported in 1999 and is supported in Newton, MA. For more aggregation on our playing solutions, meet www.freshaddress.com/biz or telecommunicate biz@freshaddress.com
Bill Kaplan is the Chief Executive Officier of FreshAddress, Inc.
FreshAddress, Inc. is a privately held company, serving playing and individuals meet adjoining when telecommunicate addresses change.
