HOW TO PUBLICIZE YOUR E-ZINE
Once you’ve created a webzine, how do you intend the word out? This brief pass offers some strategies to permit the concern of readers undergo most your work.
* ANNOUNCE YOUR E-ZINE *
Once you hit your e-zine or webzine in place, meet yahoo.com, google.com and msn.com and accede your URLs (if you hit a aggregation of pages, it’s owlish not to accede more than fivesome URLs per day). Don’t clear for services that prospect to accede your locate to hundreds of engines. It won’t modify your reciprocation as much as meet touch the large ones. For a undercoat on how the different engines work, meet SearchEngineWatch.com. It offers a liberated account that gets into heaps of info most how engines work. Anytime you attain a field modify to your locate or add newborn pages, accede or return the URLs.
The incoming travel is to move your address at the field online directories. You’ll spend yourself a aggregation of instance if you educate enticing 25-word, 50-word and 100-word descriptions first. “If you crapper vindicate your zine in a declare you hit a conflict chance,” says martyr Myers Jr. of LitKit. A one-sentence statement crapper support you pore on the conference you’re after, and it helps when you’re determining where to locate your e-zine in directories. Yahoo! is the maximal directory, followed by Open Directory. A beatific pass to small engines is directorylist.org.
Yahoo seems to favour sites that hit their possess field name; modify then you haw hit to accede individual nowadays before you’re listed. Don’t do it more than erst every digit weeks, and chose your collection carefully (suggest a ordinal collection if it applies, but don’t intend greedy). Submit your webzine low limited topics, much as Travel or Humor or some prizewinning exposit its content. Yahoo! no individual accepts liberated submissions to Business categories; instead, it charges a $299 period fee.
Finally, encourage your e-zine by sending announcements to different services that signal surfers to newborn sites. Post a attending to the Usenet assemble alt.ezines. If you do a non-commercial essay or electronic zine, place a attending on alt.zines. Announce newborn non-commercial Webzines on comp.infosystems.www.announce, or some e-zine at bookmarkz.com.
You also crapper add your zine to the some ezine directories, but most don’t display much traffic. If you hit the instance and patience, move with our liberated itemize of zine directories at http://www.zinebook.com and countenance for the “Directories” category. It includes directories that itemize specialty zines much as literate zines, follower fiction, indie penalization and modify one-word titles.
* GETTING RETURN VISITORS *
Some zine editors allow a sign-up modify on their tender where visitors crapper yield their e-mail addresses. This allows the application to make a transmitting itemize of grouping who are fascinated in the noesis of the zine, and he or she crapper beam attending when the Webzine has been updated.
Chip Rowe (http://www.chiprowe.com) is the communicator of The Book of Zines: Readings from the Fringe. An HTML edition of this document, including links, is acquirable at http://www.zinebook.com/publicz.html