FOUR GOALS OF EVERY RENEWAL FUNDRAISING LETTER
In the fundraising profession, quality letters that you accruement to
existing donors are named improvement letters. They are fashioned to
solicit a gift, but, more primary than that, they impart to
persuade your current donors to change their stop of your
organization. Donors change their stop with their cash, of
course, but they also change it with their commitment–with their
hearts […]